Posts Tagged ‘conversation’

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Marketing and Social Media: The Bullseye of Communicating

In: Blogging|The Web|advertising|branding|marketing|social media

6 Oct 2008

Marketing has traditionally been a two-pronged attack on your mind and your wallet, designed to find the most effective ways to reach your mind, and get you to part with your money. The techniques used to identify who to go after, how to go after them, and why this message will work drives a social [...]

Peter Kim’s discussion of Social Media Marketing and Scalability

In: advertising|branding|marketing|social media

5 Oct 2008

If you are interested in the area of social media marketing, head over to Peter Kim’s blog and check out Social Media Marketing’s Scalability Problem. The post is excellent, and the comments are the kind of conversation that needs to be had in this area. The best comments so far: Aaron Strout John Bell Phil [...]

FriendFeedHolic – A Social Media Ranking Model for Advertising and Marketing Success

In: Uncategorized

30 Sep 2008

One of the most challenging things in social media is finding the conversation leaders. Those people who drive the conversation, and create a community. FriendFeedHolic (ffholic) has taken the base knowledge that exists in FriendFeed and added a ranking mechanism to it based on input and output. In fact, they weight the participation in the [...]

Advertising to the Community: Is PageRank a Good Model for Social Media?

In: advertising|social media

29 Sep 2008

In previous posts about advertising and marketing to the new social media world [here and here], I postulated that it is very difficult to assign a value to a stream of comments, a community of followers, or a conversation. As always, Google seems (to think) it has the answer. BusinessWeek reports the vague concept of [...]

Metrics in Conversational and Community Marketing

In: Blogging|The Web|Web Performance|advertising

20 Sep 2008

There is clear dissatisfaction with the current state of marketing among the social media mavens. Fred Wilson and Union Square Ventures are looking for companies to invest in to take advantage of this. BuzzLogic releases their conversational ad service. The Inquisitr moves from AdSense to Technorati Media, indicating a potential shift at b5 Media. Lookery [...]

Blog Advertising: Fred Wilson has Thoughts on Targeted Feed-vertising

In: Blogging|The Web|advertising|social media

19 Sep 2008

Fred Wilson adds his thoughts to the conversation about a more intelligent way to target blog and social media advertising. His idea plays right into the ideas I discussed yesterday, ideas that emphasize that a new and successful advertising strategy can be dictated by content creators and bloggers by basing advertising rates on the level [...]

Web Performance: Your Teenage Web site

In: Commentary|The Web|Web Performance|WebPerformance.Org|Work

10 Sep 2008

It’s critical to your business. It affects revenue. It’s how people who can’t come to you perceive you. It’s your Web site. Its complex. Abstract. Lots of conflicting ideas and forces are involved. Everyone says they now the best thing for it. Finger-pointing. Door slamming. Screaming. Am I describing your Web site and the team [...]

Outages and the Power of Social Media

In: Web Performance

28 Jun 2008

Lately, there have been outages for two large sites: Amazon and Facebook. Working for a company that monitors such things made me able to confirm the nature of the outages.  But how I became aware of them has had me thinking in new ways for the last few weeks. I became aware of both of [...]

The fading of blogging

In: Life|RANTING

13 Apr 2008

Through 2007, the number of posts I made per day/week/month decreased steadily. I know post new items 2-3 items a month, or less. After 2 years of steady entries, I just didn’t have anything to add to the conversation. Having been an A-list groupie for this entire period, I lost touch with the self-perpetuating scene. [...]

My Design and Architecture Blog: blunderWERKZ Design Notes

In: Architecture / Design|Blogging|Life

6 Mar 2007

I am spending most of my non-work time reading and discovering about modern design and architecture. As a result, I have started a new blog to isolate my thoughts and ideas on these topics. Come over and join the conversation at blunderWERK Design Notes. Tags: blunderwerkz, design, architecture, blog


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About this blog

Stephen Pierzchala is one of a 10-year veteran of the Web performance field who also writes on topics that interest his non-linear world-view.

Contact

stephen@pierzchala.com

+1 (508) 410-3865

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