Web Performance, Branding, and Social Media
In: The Web|Work|advertising|branding|business|marketing|social media
29 Jul 2009The hip new shiny thing for a new company is to position themselves as a service. Stepping back from the hype machine for a minute, can you really identify a service provider when you see one? Or are the companies that sell themselves as services are actually tools. And what differentiates a tool provider from [...]
In: Blogging|The Web|advertising|branding|marketing|social media
6 Oct 2008Marketing has traditionally been a two-pronged attack on your mind and your wallet, designed to find the most effective ways to reach your mind, and get you to part with your money. The techniques used to identify who to go after, how to go after them, and why this message will work drives a social [...]
If you are interested in the area of social media marketing, head over to Peter Kim’s blog and check out Social Media Marketing’s Scalability Problem. The post is excellent, and the comments are the kind of conversation that needs to be had in this area. The best comments so far: Aaron Strout John Bell Phil [...]
In: The Web|advertising
1 Oct 2008When I posted Advertising to the Community: Is PageRank a Good Model for Social Media? a couple of days ago, I was working in a vacuum. I was responding to some degree to the infamous BusinessWeek article, and to the comments Matt Rhodes made on the idea of PageRank being used to rate social media [...]
In: Uncategorized
30 Sep 2008One of the most challenging things in social media is finding the conversation leaders. Those people who drive the conversation, and create a community. FriendFeedHolic (ffholic) has taken the base knowledge that exists in FriendFeed and added a ranking mechanism to it based on input and output. In fact, they weight the participation in the [...]
There is clear dissatisfaction with the current state of marketing among the social media mavens. Fred Wilson and Union Square Ventures are looking for companies to invest in to take advantage of this. BuzzLogic releases their conversational ad service. The Inquisitr moves from AdSense to Technorati Media, indicating a potential shift at b5 Media. Lookery [...]
In: Life
3 Jul 2008The latest “rage” flooding through the social-media world is identi.ca, a Twitter-like micro-blogging service that is built on open-source servers and code. As with anything that becomes an overnight sensation, the problems of success tend to follow. Using GrabPERF, I have been monitoring the HTML download time of my personal message stream. The results have [...]
In: Web Performance
28 Jun 2008Lately, there have been outages for two large sites: Amazon and Facebook. Working for a company that monitors such things made me able to confirm the nature of the outages. But how I became aware of them has had me thinking in new ways for the last few weeks. I became aware of both of [...]
In: GrabPERF
7 Aug 2006Over the last year, GrabPERF has been something that has caught the fancy of a few in the Blogging/Social Media world. It has given some perspective of how performance can affect business and image in the connected world. But what of GrabPERF itself? It has been on a development hiatus for the last few months [...]
Stephen Pierzchala is one of a 10-year veteran of the Web performance field who also writes on topics that interest his non-linear world-view.
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Followers, hit-counts, and the Attention Economy
In: Commentary
8 Aug 2008Since I migrated the blog back to my own servers a few days ago, I have realized something: I have fallen back to my old habit of watching the hit count. This is weird, considering the lack of interest I had in my blog and its stats over the last year or so. But having [...]